Thursday, March 18, 2010

Brand: The art of thinking. Air turned into cash.

 
Brand One puzzle is in the business world. Because of the belief among economists that. "Consumers are all reason," but let them back Brand is just a colorful foam and gas into the control dictate life.

Divisions among the book Brand that promises to change. "Natural products" into your. "Products rich in charm magical incantations" formula that would immediately find them is just illusion. Because the success of Brand could not imitate each other at all.

Brand Royalty is completely unique book Brand from other books. The first announced it but that. "There is no formula for creating a Brand" brand because it is a good break rules. Brand is great. Themselves to be very deep. If the path is easy to imitate competitors. Brand, they will become a standard logo with no meaning whatsoever.

Better way is to observe and learn from the "100 successful brand" for absorbing various aspects of building Brand nevertheless still rely on the best sharp eyes to see "diamond treasure" hidden. each brand. Which sometimes is just a small aspect of a simple common.

Evian water brand to thousands of top big. Point of sale of goods is not technology or design of heavenly luxury design is excellent but the "crystal clear" that no water brands, which the same level.

Sure that the purity of water. It's a controversial historical issues overlap. Because the properties of water sold in general there is a crystal clear. Based, but nonetheless still Evian building of unmatched crystal clear. The wiring associated with its natural mineral water of the heavenly clean Alps. Evian is important and never lost purity of the brand with diversification into other types of drinking water. Brad Rnd drinking water as other brands is Evian Evian because it is not clean any contamination that may be. Or even a sparkling lemon taste a little bit.

Evian is not interested in anything except the addition of the most chaste. It also has a great brand and comprehensive design and technology nevertheless Audi Audi car brand is back to not trying to show the advanced feature of their advanced technology. Own as much as it should. It recognizes that "image" that most of their strength is. Aesthetic design of the Audi is very intelligent and happy to hide the great technology of the. By letting the beauty of the design has smooth permeate into the hearts of those disciples who mad.

As opposed to Audi Benz brand positioning is not very happy to show off their best luxury to palpably players. It understands that most people are not popular, so the exaggerated self-Benz is trying to hide the pride in a high position with it's own unique engineered, but everyone would be living in a deep sense that Benz is the symbol. the majesty and lordly. This is what customers want from Benz luxury car brand to buy this.

However, in today's society is filled with a high technology brands. Beauty With advanced design. Even clean crystal clear. It also has other types of brands that try to resist. "Cheat" at the very holy of these brands.

Diesel is a brand full of irony. That distinguished itself from the attacks was a beautiful image of product services. All very clever. The hoax ad exaggerated smarter "For Successful Living" is the motto of the Diesel blend irony that consumers need to start releasing the drug from the belief that. Purchase a piece of. Will make their lives changed from a hand instep.

If anyone interested in "numbers" was very enthusiastic. Will find a brand almost as much money as one of the fashion world. Brands like Diesel is not full of sarcastic or brands like Gucci, but the selection of this position to be in the hands of current market Zara brand island. The strength of the provocative play by sinking consumer goods to the new. Select all week. Each year will have a fashion out a more than 11000, but the most impressive. Brands like Zara island flow back to the news not try to lose no less even. With a budget of less than 1 percent of the total cost of the company.

From a few examples quoted in the book Brand Royalty much it will enable the vision to build businesses of their desire to become a great brand. Realizing that the essence of the brand. "There is no exact formula fixed", but rather observed an era and the people very delicate. And bring the unique combination of companies. To transform a great brand.

 

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Saturday, March 13, 2010

Innovation’s initial slow pace!

Issues of interest from the foreword in the book "The Slow Pace of Fast Change" (or larger rate change awkward) The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World.

Content in this book argues that The more network connections more closely. Will face more problems to spread new ideas. During the initial slow-down only. Although that new creative. It is great to just any breakthrough.

This issue become a matter of common sense, we dispute that. The more connections the more. It should be spread further to only much larger. The understanding of this is presented in the book business has been very popular Tipping point (turning point) Turning Point The Tipping Point, which provides a simple conclusion that we can find "a connection" (Connector) that. will spread. News / Mim / creativity. To far away as erysipelas.

However, knowledge of this historical contradiction is not new. Because all most people will not accept new things. If many of his friends also do not accept that new knowledge. Every man there is a trigger point (threshold) to the more friends a few people and then quietly accept what is new. But the problem is, if you find your friends increased significantly. The growth of social networking technology based on bargaining agents track professor. Stimulate your point, but still the same as the rate (eg 2 to 3) that there will be a return that makes it possible to accept new things, your lower back if you were in the room. a few hundred friends. It must wait for a two-thirds of people to change it will make you change your mind as with the remarkable fact is that most people add more social networking how to become a point of share incentive there. likely to only that is worse, more will take more years than the spread to occur, but if happens then ...

Will word on this issue is common knowledge in the science of wireless social networking.

But now this book The Slow Pace of Fast Change beyond the issue. By trying to use game theory, game theory (Game Theory) uses a business strategy. And explain the problem has to undersell. With further described. The basic idea is. The decision to accept the creative new or is not. Depends on the behavior of others in the game. A concept close to equilibrium Nancy Beach (Nash equilibrium), which states that everyone has to make returns in the table as their highest possibilities as we learn in Economics 101, and sure enough this reason itself,. The more connected people in the game / network more closely. It's even take longer. Each of the access. Point decision to accept only more creative. Particularly in fact. Each person will know the decisions of others as well. And that even more people to make positive decisions in the care. Safety is a pre-selection strategy. In the event that a situation such as this information is incomplete.

This is what leads to a scenario. Games embarrassment of prisoner (prisoner dilema) that every situation is poor. Not that opponents will use any strategy.

However, this is useful for those who want to spread the creativity. Or innovation. Through the Internet. Particularly for those working with web 2.0 because of the early changes that may slow, but whenever it. The point was. Rapid changes will follow. Critical care tips is trying to develop in response to many players. Games of innovation you closely.

How it would be? When I have finished reading this book. I will expand on this once again.

 

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Friday, March 12, 2010

"Writer" career filled with "freedom" of thought.

    Writing novels. Is independent of the presentation of ideas.

You can offer knowledge and new perspectives to the world. Without reference to interest and technical accuracy. You can take all the art work without a thought of any agency. You can write the feelings that can not be tangible. Can not be written in different formats (such as academia, must be checked. The documentary may focus on the fact that tactile, etc.) you alone are responsible for writing and writing is writing reads satisfaction. He may enjoy the fun from your issue. Or may enjoy the beauty of ornamentation sentimentality when read. Or even the fact that you can offer interesting (more than a dry academic articles), so the ability to write to reach the heart of humanity would make you popular.

These conditions. You can reflect all aspects of life. Dramatic and access to mass human mind as you desire. You have to be independent from the author. That other professionals can not provide. You can write anything. That way whatever.

    ... And when your work and be global. You will be the inscription on the monument to all people.

What is the easiest. Has become a difficult thing to. Because when you write without frames. Whether academic art, etc. allow anyone to write if so what will make you stand out from others. If you write in ordinary level. Your writing will be helpful, so whatever you are forced by default to write to that level. "Reads a number of impressive. Appreciate and value, "you must be committed to all efforts. The selected words. To seek information. Wrrnsilps fair presentation have to reflect into the hearts tremble people. Sometimes you will do everything that is good. But your work is not popular. Has reached the final factor is that you must have patience, you may have to wait 1 year, 10 years or even life. Over your work will be popular.

You have to have faith. Believers believe. "If you write a better job of fact, some day people would appreciate", but believe that if there is an error ล่ะ. Your work is not good. That would not help anything. It is appropriate that a work is not your standard, it must be embedded. With you. You must accept it, but certainly there is every writer's own self-righteous. He would ensure that. His work is excellent and great need. Faith is a pipeline that we look forward to ... until that day.

When writing this characteristic. Therefore not surprising that. Every generation of all time. That influence people's thoughts are not the most technical documentary report of the government. Knowledge of the profession, etc. as "the writing Wrrnsilps" and sure enough the name written in history is. "Writers who write the everlasting" writers have been assigned to the mission every story. Whether a few tips any small bits. Is how difficult academic work. Or it is otherwise. The mash mix. Through to commercial Wrrnsilps. Search words. Sort a hundred wonderful mantra. To the reader must remember passionately important holy fear they read your work would be influenced in life. Received in light navigation. Ready to step on the path to walk to take innovative science of humanity.

    ... They will thank you. To soul stirring. Creative identities. Make him see the path of glory pending before ... life started writing again when reading this book finished ... We will walk step.

"Writing can change the hearts of millions of people. Which leads to social change on a new night ... humanity would have been spectacular. Inspired the creation of life. The work of their favorite passionately ... ".

Summary and a writer. The only novel (in the broad. Which can form any time to write) would be prerogative of bringing the story whatever. And tangible. Or intangible, both historical and current or future terms and moral scandal. This prerogative would enable writers to write about people who go to be easy. ... But nothing in the free world ... the freedom they need to write the best. The best possible otherwise it will not cost a thing. Because anyone can write a simple task. Especially when not required specialization of any.

This is why I ask is that definition.

    "Writers who have the most freedom to offer stories in the universe. To the tremulous in the heart and humanity to indulge a passion to be the power of life. Ready to step towards the path of Glory. Entire mission is dedicated to the writer and life. Top heart and spirit. Write to cut out the best and most musically inimitable best. "

 

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Thursday, March 11, 2010

Management hero (Talent Management): Strategy

Management hero (Talent Management): Strategy

In Industry Generation. Any country to acquire "technology" that country would prosper prosperity. The general staff is not related to the development of proprietary technology. Would mean useless.

However, today. A world of information technology "to become less active. Because competitors can replicate in shortly in key technology industries such as televisions, cars generally have access to a mature age. The research to increase product quality. May be valuable in the eyes of consumers. Less than a luxury designed to match consumers' emotional.

    Therefore, the company's key assets. Are not subject to the few researchers who are committed to providing innovative technology, "but depending on the" hero (Talent) "that drives the company forward with rivals in every sector. In marketing. Consumer research. And strategic cost management, etc., which are changing. Difficult at any monopoly can be successful at it. Without great people waiting to continued innovation.

Talent Management is a new science. Has been developed for enterprises to determine the treatment and management sharp. To work together to create continuous innovation. To bring the company to success.

For Thailand,. TM has been bringing the concept applied to organizations. But there is not much success. Because the next frame in the industry think the strong contraction and every measure must be so difficult to apply to Talent, a product of the information age. Flexible and dynamic than has.

The more worrisome is the national Talent Management. Of course. Thailand still has a few of the companies to attract Foreign Talent. As IT company from America Seeks Talent to visit China in the earth, so the company must accept the fate of Thailand is to determine Talent from Thailand without options. Talent is regrettable, but in Thailand is very limited. Especially when the Thai education system that can undermine the very narrow lot.

If evaluated in the context of Thailand, the Talent Management from the University must continue. Because the time. "Human Resources" has the most freedom. Because of the high. Parents expect that there will be time devoted to children to overcome the evil in the field test Eontranss while and then upon graduation. The company also aims to provide students to work immediately. If one blank for the trial of life or personal business. May be evaluated in terms of labor market delete.

Moreover, in the context of Thailand. Popular not leave the University. So as to start a business in America. Not to mention that. Parents are values that will be sent to school children only, so students can try to do something different. To develop their skills in a Talent best without worrying about money or free time.

1. Inspiration.

Talent's problems in Thailand are wallowing in their area of expertise. The lack of an inkling that. Success in the information age. Differ from the global industry in the world that is loaded with "options" are both products and labor. Buyers will not find information to select investors. "Best people" but people will choose a good secondary talent in communication excellence. Because the company is great people want to communicate with good people in other departments. To collaborate on innovation, "Innovation" in overcoming the competition immediately.

University should be aware of the importance of. "Communication skills" courses available to students by the unit mission-related essay (Essay) and speaking with an excellent inspiration. (Inspiration) to people not in the disciplines. Recognize and realize the importance of subject content has.

This is the advantage of reducing costs in the cull of its hero. Not to be taken to hire good people to talk but light on its properties. Talent is only because you lack experience in communications.

    Talent like that trained excellent communication skills. There is a fascination with people and so many friends, but Talent is not wallowing in their narrow fields. But to integrate knowledge from other fields to enhance the ability of their unique way. Excellent and meet the needs of the market better with.

2. Network.

In Thailand, the shortage of funds and a variety of different businesses. Talent's own ability to be left to squeeze in a few narrow areas. Both the natural ability of the catalyst to different people working together to build. Make a beautiful world. Therefore not surprising that the Talent in Thailand are low proportion compared to the population because Talent in business without support. Must become marginalized because talent is forced to work in the field to make better money.

If, however, can be included during the Talent in different disciplines successfully. Especially knitting and weaving in trust, integrity and skill levels through the creation of the Network and then. Would be combined together to create new businesses that do not have the market with a lower risk than open its own. As an informal employment within the Network and also funding from the Network members, too.

Globalization in the information-rich communication tools and web interface bis Potter and would give Bush a Talent for communicating with people in various career fields. Especially senior management in companies. That may lead to have been selected to work in an excellent position.

University students could assist in creating the Network with friends and with other branches outsiders. The invitation business success. Successful in various careers. Public and personal reputation. To meet and talk with students throughout the year.

3. Love.

In this information age. A regular employee in career hit with the highest average income. May have less money than a regular career in Talent is so dedicated to sweat labor to the fields they love, and bold. Would be greater than what the patient is not bold because it thought the money was better.

However, parents, parents who are born in the era of technology-oriented industries than Talent would also be locked into the traditional framework thought forget that Trend has changed. Are still forced to attend the children of prominent regardless of the children Specialty.

University would have the support of this point. The rigorous standards of each board. Not let students pass through by 3-4 years than to recognize that students themselves are not bold or love in all the learning is. Free labor and time to many.

Important to allow "parents" have recognized the potential of children. And ready to open the way to choose what they want. Out to be a graduate with a Talent made huge money in their love.

Universities must create value for students and parents see that. "Failure" of life is natural. Retirement, especially being retried from the University slightly more compared to the life of harsh competition in the business world.

 

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The Scenario innovation strategy in 21st century.

Scenario innovation strategy in 21st century.

Way of the survival of business in 20th century is the cost and quality. But that is past the past from now on "innovation and creativity" will become a decisive factor in business growth.

Scenario has become a powerful new tool that is hot. That corporations seek to bring the machine to cope with innovation and future but the past several years has proved that there are problems and confusion in application. This piece of equipment innovation.

    Scenario of understanding of people is to predict the future. But that's not the strength of Scenario Although it predicts the future. Is unlikely that the organization is filled with government to block and can be lazy. Seeking benefits from the future coming to visit.

Scenario is representative of Century 21, which recognizes that the world is too complex fluctuations can indicate prognosis was so preoccupied instead of Scenario Analysis to take advantage of future possible multiple. Injection in a variety of views and ideas with employees. To create a strategic communication and cooperation between agencies, manufacturing, marketing and financial strategies to bring the company to achieve both innovation and profitability.

Scenario is the strength of a variety of imaginative liberation. Permeate to flow into the body, and soul of every employee. Prepared to seize opportunities and take immediately to address the crisis so that predict the future is a single answer in the 20 century is the way to block thought that success in innovation. Moreover, lead to conflict and tedious work. Opinions differ as to not be neglected.

Scenario there is not brainstorming or long stretches of tedious meetings. But encourage all employees to participate with the organization. To unleash the full potential available. Instead of wallowing in the routine that created a little bit of profit for Scenario also surpassing reward incentives. Dedicated hard work seamlessly destination. It can not guarantee that goods produced many will be profitable or capital goods companies because they lack the innovation. May attract customers who are not self-generation in this longer.

If you understand the concept of Scenario correctly Scenario development system in the organization. Would not require significant investment. It has a good return close to the original concept of Shell Scenario.

    1. A team, "imagine the future".

Executive functions of the search strategy and vision to make a difference to the company. However, due to its lack of wireless innovation, Thailand. Become that. Executives need to run operations. Finally, it becomes a ball scoop or employees congregate to play political games.

Instead of letting executives use to waste time on what staff should do already have the resources to pay these very expensive. To collaborate and synthesize information to find new opportunities amidst future volatility.

"Imagined future" is the pilot's Scenario by executives in each division will exchange views on the future in another 5 years, the climate in the conversation must be a state without hindering the Informal creativity. To discharge stress concerns in daily works. And allows the brain and left side and right side have unlimited potential.

In the beginning. Duplicate in the future, another 5 years that everyone comes together to create up to 100 may have a small, but that should not worry much about what is important to think of breaking down the limited framework of all restrictive. To start to create innovation.

Over time. Image and future 100 model would be a true test of conditions and information flow in groups. Crystallization and only less than 5 Scenario appropriate strategy.

    2. From fantasy to reality.

Bringing the management of each division may be the way they think and view the future of the exchange differences. Graduation is not the official. In addition to reducing barriers to protect themselves executives in each division then. Also helps individual leaders have been open to new knowledge, both from management and from other people view the future of individual research to come together.

After practice Scenario thinking process and become part of life then. Can open the door to the middle and lower class people. The selection interview view the future of employees in each department. Coordination between the vision to connect the way to executive level compliance. Employees to one.

Advantages of this process is. Employees will be injection knowledge management concepts. Specific training ideas in a comprehensive national overview. This is fine material in innovation to companies.

Similarly. Become estranged from the executive field. To absorb knowledge in practice. To help refine the vision and strategies developed are brilliant and sharp practices. Actually even more.

Without Scenario would not melt behavior of executives and employees to be open to welcome the idea because different people have all but wrapped with a focus in their work. Future Image is a broad, multi-Scenario will only help everyone in the organization open accept each other hear.

    3. Scenario tool of the future synthesis.

"Innovation" would not be separated from social context. Companies have a deep understanding of future trends. And needs of consumers change. Would be able to create products and services, a popular market has continued and sustainable.

Scenario also confirmed that the same "future" is not subject to interpretation or just a single answer, however, imagine the future of individual leaders. Conditions combined with the fact that people experience daily. There is a very well reflect the future so in Article 1 and 2 process ultimately led to the future is to incorporate all into the DNA of critical data and operations which have the walls. within the political barrier is. Will destroy lost. Become the outstanding work and to reach a better future together.

Scenario is a tool of business success in 21 century, especially injection "information" about future differences to the various organizations. To create an open atmosphere of learning in the future from various different people and many of the fertile material of this knowledge would lead to innovative processes. Medicine exceptional needs in mind customers truly.

Innovation, good ideas are not perfect from the off but a process of creative intelligent brain of experts in diverse fields. Agree to share the insights with each other. And hundreds of links organized screening and selection combining (Recombine) which led to the emergence created "new thing" real.

    Scenario greatness as a strategy of innovation in 21st century.

Problems of business in 20th century is a management system and plant commissioning. This even led to efficiency in production. But it must be redeemed by the truncated range of details to leave. Allowing innovation and creativity comes difficult in this organization.

The campaign's management wishes to everyone in an organization to share information. Each other. There is a new trend in century 21, but the problem is the management system and corporate culture to the unfavorable exchange ideas with. Has created.

Scenario is not such a wonderful superior lamp R. La Land to bring innovation to the Feather, but it was hand model and symbols appropriate to extract the maximum potential. Each employee out. Whether to discharge future filled with diversity. Non-official meeting (Informal) that people have the human touch. Which leads to relaxed atmosphere and share insights. Make knowledge flow of the rich and the maximum concentration values.

Scenario values may be only a small problem that most of the company. But a problem is identified point of death, that is creating the appropriate format to make. "Labor people" liberated imagination and knowledge most effectively.

    Weaknesses and limitations of the Scenario.

Success and failure would depend on the ability of the Scenario's "soul" of exegesis and open to various different future. Which is characteristic of the century. 21, however. People in transition point of this century. How has the habit of thinking in 20th century it is all the same answers. Production is a belt. Production of the most effective, so everyone in an organization open. Information "future" is a different variety of matters that require psychology and art of persuasion bend. Very bent.

Selection "of coordination (facilitator)" the ability to incorporate and synthesize the future from the perspective that different conflicts. Is the point of death point to point Scenario project owner will need to find a sharp, brilliant eyes. Because if you choose a character who was too gentle or stern. Would not create a future full of challenges has.

Another point of caution is required "information" products is more difficult to assess quality. Sometimes analysis acquired with very low prices. To bring the company into a false choice. While the comments that came from random strangers. Many times the decision has led to significant investment, so its "information" which is material in future injection of different variety of companies. Must be carefully selected. It is the decisive point on the success of the project failed Scenario.

 

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The Blackberry History

 

 

BlackBerry is a line of wireless mobile devices developed by Canadian company Research In Motion (RIM). While including smartphone applications (address book, calendar, to-do lists, etc.) as well as telephone capabilities on newer models, the BlackBerry is primarily known for its ability to send and receive e-mail wherever it can access a wireless network of certain cellular phone carriers. It commands a 20.8% share of worldwide smartphone sales, making it the second most popular platform after Nokia's Symbian,[2] and is the most popular smartphone among business users.[3]

The first BlackBerry device was introduced in 1999 as a two-way pager. In 2002, the more commonly known smartphone BlackBerry was released, which supports push e-mail, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information services. It is an example of a convergent device.

BlackBerry first made headway in the marketplace by concentrating on e-mail. RIM currently offers BlackBerry e-mail service to non-BlackBerry devices, such as the Palm Treo, through the BlackBerry Connect software. The original BlackBerry device had a monochrome display, but all current models have color displays.

Most current BlackBerry models have a built-in QWERTY keyboard, optimized for "thumbing", the use of only the thumbs to type, and there are also several models that include a SureType keypad for typing, and two models that are full touch-screen devices with no physical keyboard. System navigation is primarily accomplished by a scroll ball, or "trackball" in the middle of the device, older devices used a track wheel on the side and newer devices like the Blackberry Bold 9700 or Curve 8520/8530 use a small pad for navigation "trackpad" instead of a trackball. Some models (currently, those manufactured for use with iDEN networks such as Nextel and Mike) also incorporate a Push-to-Talk (PTT) feature, similar to a two-way radio.

Modern GSM-based BlackBerry handhelds incorporate an ARM 7 or 9 processor, while older BlackBerry 950 and 957 handhelds used Intel 80386 processors. The latest GSM BlackBerry models (8100, 8300 and 8700 series) have an Intel PXA901 312 MHz processor, 64 MB flash memory and 16 MB SDRAM.[4] CDMA BlackBerry smartphones are based on Qualcomm MSM6x00 chipsets which also include the ARM 9-based processor and GSM 900/1800 roaming (as the case with the 8830 and 9500) and include up to 256MB flash memory.

 

Operating System

RIM provides a proprietary multi-tasking operating system (OS) for the BlackBerry, which makes heavy use of the device's specialized input devices, particularly the scroll wheel (1999–2006) or more recently the trackball (September 12 2006–present) and trackpad (September 2009-present). The OS provides support for Java MIDP 1.0 and WAP 1.2. Previous versions allowed wireless synchronization with Microsoft Exchange Server's e-mail and calendar, as well as with Lotus Domino's e-mail. The current OS 4 provides a subset of MIDP 2.0, and allows complete wireless activation and synchronization with Exchange's e-mail, calendar, tasks, notes and contacts, and adds support for Novell GroupWise and Lotus Notes.

Third-party developers can write software using these APIs, and proprietary BlackBerry APIs as well, but any application that makes use of certain restricted functionality must be digitally signed so that it can be associated to a developer account at RIM. This signing procedure guarantees the authorship of an application, but does not guarantee the quality or security of the code.

At present, there are few (if any) reports of Blackberry devices being infected by computer viruses; the heavily-encrypted nature of Blackberry data transmission would seem to have prevented virus propagation thus far.

 

CPU

Early BlackBerry devices used Intel-80386-based processors.[7] The latest BlackBerry 9000 series is equipped with Intel XScale 624 MHz CPU,which makes the fastest BlackBerry to date. Earlier BlackBerry 8000 series smartphones, such as the 8700 and the Pearl, are based on the 312 MHz ARM XScale ARMv5TE PXA900. An exception to this is the BlackBerry 8707 which is based on the 80 MHz Qualcomm 3250 chipset; this was due to the ARM XScale ARMv5TE PXA900 chipset not supporting 3G networks. The 80 MHz Processor in the BlackBerry 8707 actually meant the device was often slower to download and render web pages over 3G than the 8700 was over EDGE networks.

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//ref: wikipedia.org

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Wednesday, March 10, 2010

The Moleskine Notebook

 

History

Notebooks with the same features as the present Moleskine notebooks were a popular standard in 19th and 20th century Europe, handmade by small French bookbinders who supplied the stationery shops of Paris. As documented by many art collections and museums, in the late 19th to early 20th centuries, these nameless notebooks became a prominent creative tool for avant-garde artists who enjoyed drawing and writing outdoors, putting down impressions on paper, painting from life in the streets and cafés, and capturing extemporary scenes, ideas, and emotions.

Among artists who used similar black notebooks were Oscar Wilde, Vincent Van Gogh, Pablo Picasso, Ernest Hemingway and Henri Matisse.

The present Moleskine notebook is specifically fashioned after Bruce Chatwin's descriptions of the notebooks he used in his travels. The name itself of “Moleskine” is a nickname that Chatwin uses in one of his most celebrated writings, The Songlines (1986). In this book Chatwin tells the story of his original supplier of notebooks, a Paris stationer who in 1986 informed him that the last notebook manufacturer, a small family-run firm in Tours, had discontinued production that year, after the death of the owner. “Le vrai Moleskine n’est plus” are the words Chatwin puts in the mouth of the owner of the stationery shop in Rue de l’Ancienne Comédie.

In 1997 a small company based in Milan named Modo & Modo Spa decided to bring this kind of notebook back to life, establishing the Moleskine trademark and starting production of Moleskine notebooks with 5000 pieces. In 1999 Modo & Modo Spa started distributing outside Italy, in US and Europe. In 2004 Moleskine notebooks arrived in Japan and from there Moleskine started distribution in the rest of Asia. Perhaps due to their link to the literary and cultural heritage of the Moleskine notebooks, bookshop retailers and design stores everywhere are the main distribution channel.

In 2006, according to an article in The Daily Telegraph, the company’s small staff was unable to keep up with demand [1]. In August 2006, the French investment fund Société Générale Capital purchased Modo & Modo Spa and started investing in its expansion. The company name changed into “Moleskine Srl”. According to an article in the German magazine Brand Eins, Moleskine notebooks are now distributed in 53 countries, through 14,000 stores, 65% of which are bookshops [2].

//ref: wikipedia.org

The Legendary Notebook

Moleskine® notebook is the heir and successor to the legendary notebook used by artists and thinkers over the past two centuries: among them Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. A simple black rectangle with rounded corners, an elastic page-holder, and an internal expandable pocket: a nameless object with a spare perfection all its own, produced for over a century by a small French bookbinder that supplied the stationery shops of Paris, where the artistic and literary avant-gardes of the world browsed and bought them. A trusted and handy travel companion, the notebook held invaluable sketches, notes, stories, and ideas that would one day become famous paintings or the pages of beloved books.

The Moleskine® Notebook

In 1997, a small Milanese publisher brought the legendary notebook back to life, and selected this name with a literary pedigree to revive an extraordinary tradition. Following in Chatwin's footsteps, Moleskine® notebooks have resumed their travels, providing an indispensable complement to the new and portable technology of today. Capturing reality in movement, glimpsing and recording details, inscribing the unique nature of experience on paper: Moleskine notebook is a battery that stores ideas and feelings, releasing its energy over time.

//ref: moleskine.com

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