History
Notebooks with the same features as the present Moleskine notebooks were a popular standard in 19th and 20th century Europe, handmade by small French bookbinders who supplied the stationery shops of Paris. As documented by many art collections and museums, in the late 19th to early 20th centuries, these nameless notebooks became a prominent creative tool for avant-garde artists who enjoyed drawing and writing outdoors, putting down impressions on paper, painting from life in the streets and cafés, and capturing extemporary scenes, ideas, and emotions.
Among artists who used similar black notebooks were Oscar Wilde, Vincent Van Gogh, Pablo Picasso, Ernest Hemingway and Henri Matisse.
The present Moleskine notebook is specifically fashioned after Bruce Chatwin's descriptions of the notebooks he used in his travels. The name itself of “Moleskine” is a nickname that Chatwin uses in one of his most celebrated writings, The Songlines (1986). In this book Chatwin tells the story of his original supplier of notebooks, a Paris stationer who in 1986 informed him that the last notebook manufacturer, a small family-run firm in Tours, had discontinued production that year, after the death of the owner. “Le vrai Moleskine n’est plus” are the words Chatwin puts in the mouth of the owner of the stationery shop in Rue de l’Ancienne Comédie.
In 1997 a small company based in Milan named Modo & Modo Spa decided to bring this kind of notebook back to life, establishing the Moleskine trademark and starting production of Moleskine notebooks with 5000 pieces. In 1999 Modo & Modo Spa started distributing outside Italy, in US and Europe. In 2004 Moleskine notebooks arrived in Japan and from there Moleskine started distribution in the rest of Asia. Perhaps due to their link to the literary and cultural heritage of the Moleskine notebooks, bookshop retailers and design stores everywhere are the main distribution channel.
In 2006, according to an article in The Daily Telegraph, the company’s small staff was unable to keep up with demand [1]. In August 2006, the French investment fund Société Générale Capital purchased Modo & Modo Spa and started investing in its expansion. The company name changed into “Moleskine Srl”. According to an article in the German magazine Brand Eins, Moleskine notebooks are now distributed in 53 countries, through 14,000 stores, 65% of which are bookshops [2].
//ref: wikipedia.org
The Legendary Notebook
Moleskine® notebook is the heir and successor to the legendary notebook used by artists and thinkers over the past two centuries: among them Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. A simple black rectangle with rounded corners, an elastic page-holder, and an internal expandable pocket: a nameless object with a spare perfection all its own, produced for over a century by a small French bookbinder that supplied the stationery shops of Paris, where the artistic and literary avant-gardes of the world browsed and bought them. A trusted and handy travel companion, the notebook held invaluable sketches, notes, stories, and ideas that would one day become famous paintings or the pages of beloved books.
The Moleskine® Notebook
In 1997, a small Milanese publisher brought the legendary notebook back to life, and selected this name with a literary pedigree to revive an extraordinary tradition. Following in Chatwin's footsteps, Moleskine® notebooks have resumed their travels, providing an indispensable complement to the new and portable technology of today. Capturing reality in movement, glimpsing and recording details, inscribing the unique nature of experience on paper: Moleskine notebook is a battery that stores ideas and feelings, releasing its energy over time.
//ref: moleskine.com
Buy Moleskine Notebook from :101cheapprice.com or muustore.com
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